You can promote sponsors on your website in 5 ways:
a) Add a sponsor to appear at the bottom of your site pages with a logo and a link through to their website - Gold feature
b) Create a widget for your sponsor and select in which pages to place it - Gold feature
c) Create a news report about your sponsor. You can let this news item appear within your standard news and in addition, you can link into this page via content created in options (a) or (b) above
d) Add a sponsor logo/header and add text to your header
e) Add your sponsor to the "About" section of your site